How about a website design that's built from the start to outperform your competitors?
The “design” in website design is only one part of the process
The secret
The fanciest website with amazing animations may not be what your customers really want to see. The website’s design is only one piece of an entire process. And we’d argue the “design” is not the most important piece.
Here’s what a custom design process looks like:
Discovery
Discovery
During this phase we dive deep into your business, your industry and your competitors. It’s time consuming and technical but vital to the success of a modern website. Skip this and you are one step behind the best.
Architecture
Architecture
The insights from the Discovery phase give us the data needed to build a site architecture, one that accommodates data driven SEO, advertising, user experience, and growth. We won’t be playing hunches here.
Custom Wireframing and UX Design
Custom Wireframing and UX Design
What the what? This step is like the blueprints of a house. This is our chance to lay out pages in an easily consumed and visually understandable way with a consistent navigation. Effective UX (user experience) can greatly increase your website’s conversion rate.
Custom UI Design
Custom UI Design
Hey! Here we are at the “design” part of the process. With the wireframes as a guide, we will create a custom design that will be uniquely yours, not from a design template. We’ll decide colors, fonts, styles, animations and more.
Can't you just build a simple website without these steps?
The bottom
Of course. If all you want is a digital brochure, then a DIY tool will get the job done! However, if you want to grow then skipping these steps will leave the door open for a competitor to do it better and take business from you.