Brand Guide

Share this page with designers, developers, and vendors who need access to our brand assets, colors, typography, and UI components.

Logo Assets

Use the full horizontal logo wherever possible. The icon-only mark is for small spaces like favicons, app icons, and social avatars. Always maintain clear space around the logo equal to the height of the “D” letterform.

Primary Logo — Full Horizontal
Deep River Digital logo on dark
Color — On Dark
Preferred usage
↓ SVG
Deep River Digital black logo on white
Black — On White
For print & light backgrounds
↓ PNG
Deep River Digital white logo on dark
White — On Dark
For photography & dark fills
↓ PNG

Color Palette

Our palette is built around deep Pacific Northwest water tones. The dark backgrounds create depth, teal provides trust and credibility, lime drives energy and attention, and peach adds warmth.

Core Backgrounds
Void
#07090F
--void
Deep
#0C1423
--deep
Navy
#111F44
--navy
Brand Teal
Teal Dark
#0F5E73
--teal-dark
Teal
#78B5B1
--teal
Accent Colors
Lime
#C6CF67
--lime
Peach
#ECBC82
--peach
Utility
Muted
#8BA5B0
--muted
White
#F0F4F8
--white
Border
rgba(120,181,177, 0.12)
--border
Border Hover
rgba(120,181,177, 0.30)
--border-hover

Typography

Urbanist is our sole typeface. A geometric sans-serif with excellent weight range — from thin captions to heavy 900-weight display headlines. We use negative letter-spacing on display sizes, and a slight positive tracking on body text.

Type Scale
Display
4.8rem / 900 / -0.025em
Deep River
H1
clamp(2rem,3.5vw,3rem) / 900 / -0.02em
Section Heading
H2
clamp(1.6rem,2.5vw,2.2rem) / 800 / -0.01em
Subsection Heading
H3
1.4rem / 800 / -0.01em
Component Heading
H4
1.05rem / 700 / default
Card Title or Label
Body
1rem / 400 / 0.01em / lh 1.7
The quick brown fox jumps over the lazy dog. Body copy is set at 1rem with generous line-height for comfortable reading across long-form content.
Small
0.875rem / 400 / default
Supporting copy, card descriptions, secondary information.
Caption / Label
0.68rem / 800 / 0.2em / uppercase
Section Label · Category Tag
Font Weights
Urbanist
Regular
font-weight: 400
Urbanist
Medium
font-weight: 500
Urbanist
SemiBold
font-weight: 600
Urbanist
Bold
font-weight: 700
Urbanist
ExtraBold
font-weight: 800
Urbanist
Black
font-weight: 900
Gradient Text

Built for Growth

<span class="grad">Growth</span>

Buttons

Four variants, three sizes. Primary is the main CTA — use sparingly, one per visible section. Secondary is for supporting actions. Accent draws attention with the lime palette. Ghost is for low-priority or nested actions.

Variants
class="btn-primary" | class="btn-secondary" | class="btn-accent" | class="btn-ghost"
Sizes
Add class="btn-lg" or class="btn-sm" alongside the variant class.

Badges & Labels

Badges mark categories, statuses, and tags. The section label (used in the global .section-label class) is the all-caps eyebrow above headings throughout the site.

Badge Variants
Teal Badge Lime Badge Peach Badge Muted Badge Solid / Featured
class="badge badge-teal" | class="badge badge-lime" | class="badge badge-peach" | class="badge badge-muted" | class="badge badge-solid"
Section Label (Global)

Heading Below Label

<div class="section-label">Our Services</div>

Cards

Three card types. Clickable cards grow upward and reveal a teal top-line accent on hover. Featured cards have a persistent lime top-line and teal glow. Subtle cards are for nested or secondary information with a lighter background.

Card Types
💻
Clickable

Card Title

This card is interactive. Hover to see the lift effect and teal top-line. Use for navigable items.

Explore →
📊
Non-Clickable

Display Card

Static display of information. No hover interaction. Use for stats, testimonials, or feature lists.

+30%
Clickable: class="card card-clickable" | Static: class="card" | Featured: class="card card-featured"
Subtle Card (for nested content)
〰️
Brook Tier
Entry-level · Steady pace
class="card-subtle"

Portfolio Card

Glassmorphism card used to showcase client work. Desktop: image overlay with 3D hover reveal at 4:3 aspect ratio. Mobile: stacked layout with expandable "About" accordion.

Desktop (hover to reveal details)
Automotive SmartSite

Cascade Auto Glass

Corvallis, OR
A clean, fast site for a local glass shop.

Built on the SmartSite package with a focus on local SEO, mobile-first design, and clear calls to action for quote requests.

View Full Site
About
A clean, fast site for a local glass shop.

Built on the SmartSite package with a focus on local SEO, mobile-first design, and clear calls to action for quote requests.

View Full Site
Package Badge Colors
SmartSite SmartSite+ Custom LeadFlow
<PortfolioCard slug clientName industry packageType location headline excerpt clientUrl? imageSrc? />

Icon Wraps

Consistent icon containers used in cards and feature lists. Three sizes, four color variants. Always pair with a font emoji or SVG icon inside.

Color Variants (Default Size 48px)
🤖
icon-wrap-teal    icon-wrap-lime    icon-wrap-peach    icon-wrap-navy
Sizes
💻
💻
💻
icon-wrap-lg (60px)    default (48px)    icon-wrap-sm (36px)
class="icon-wrap icon-wrap-teal" | add icon-wrap-lg or icon-wrap-sm for size

Form Fields

All form elements share the same dark background, border, and focus ring system. Always wrap each field in .field-group with a .field-label.

Field Components
<div class="field-group"> <label class="field-label">Label</label> <input type="text" class="field-input" placeholder="..." /> </div>

Dividers & Decorative Elements

The river divider is used between major page sections to create visual flow. Glow blobs and the grid background add atmospheric depth to dark sections.

River Divider
<div class="river-divider"></div>
Grid Background + Glow Blobs

Grid + glow blob combination — used in hero and CTA sections

<div class="grid-bg"></div> <div class="glow-blob glow-teal" style="width:700px;height:700px;top:-200px;left:-150px;opacity:0.35;"></div> <div class="glow-blob glow-lime" style="..."></div>